If you are planning a trip to NY soon, make sure you visit the Whitney Museum of American Art and see the Jeff Koons Retrospective. Jeff Koons is widely regarded as one of the most important, influential, popular, and controversial artists of the postwar era. Throughout his career, he has pioneered new approaches to the readymade (an obvious nod to Marcel Duchamp), tested the boundaries between advanced art and mass culture, challenged the limits of industrial fabrication, and transformed the relationship of artists to the cult of celebrity and the global market. Yet despite these achievements, Koons has never been the subject of a retrospective surveying the full scope of his career.